Public bathroom mirrors will play ads soon


This is so cool. A company called Novo Ad has developed technology that can turn a public bathroom mirror into an electronic display for video advertisements.The mirrors are actually LCD screens that have an internal hard disk and very sophisticated proprietary software.

In this video, it illustrating how the electronic advertising mirrors might work. As she approaches the mirror, a video advertisement starts to play. After a few seconds, it shrinks so that the video takes up just one-quarter of the mirror.

Steven Harris, who works for Novo Ad, says Carrefour plans to use the bathroom mirrors to run advertisements for itself as well as ads for specific stores in the mall. He added that Nivea and deodorant companies have expressed interest in advertising on the mirrors.


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