Instagram Beats Twitter in Daily Mobile Users for the First Time, Data Says

Pictures beat words: In August, U.S. smartphone owners visited Instagram from their smartphones more frequently and for longer periods of time than they visited Twitter.

That data comes from comScore, via a new mobile measurement report: It says that throughout August, Instagram had an average of 7.3 million daily active users — or DAUs, in Facebook parlance. That tops of Twitter’s 6.9 million DAUs over the same period of time.

What’s more, the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 170 minutes viewing.

This is the case despite the fact that Twitter had approximately 29 million unique U.S. smartphone-based visitors in August, while Instagram had just under 22 million (comScore measured usage across iOS, Android and BlackBerry OS devices that accessed both sites via native application as well as through the mobile Web browser). This stems from the roughly 110 million smartphone owners who live in the U.S.

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So let’s parse this: While Twitter may have had a greater number of smartphone users visiting its site (via the mobile Web and via Twitter apps), Instagram’s users appear to be returning to the site on a more frequent basis, and spending longer on the site each time they return.

Facebook declined to comment on the data. A Twitter spokesperson did not respond to a request for comment.

For a number of reasons, this is a pretty big deal. That the barely-two-year-old Instagram could rocket up in user engagement and retention in such a short amount of time, eventually surpassing Twitter in the process, speaks to the sheer momentum of the photo-sharing product. Wow!


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